How DLUX Drove Growth for Australia's Most Trusted Retail Brand with Martech Solutions

DLUX played a pivotal role in accelerating the growth of Australia’s most trusted retail brand by delivering a modern, integrated martech ecosystem tailored to the brand’s rapidly evolving customer expectations. As the retail landscape shifted toward omnichannel engagement, real-time personalisation, and highly efficient digital operations, the brand needed more than just new tools—it needed a strategic partner to reimagine how its technology, teams, and customer experiences could work together seamlessly. That partner was DLUX.

Challenges that impeded the retail brand's growth • Struggled to cut costs and boost productivity of the Marketing Ops Team. • Disorganized workflow and lagging updates to management. • Inefficient manual processes, up to 1500 campaigns a year. Managing campaigns was a nightmare. Their Christmas campaign planning had to start in Feb, with a 30+ week-long plan.

Workfront End-to-End Implementation Once the right toolset (Adobe Workfront and AEM Assets) was chosen, DLUX then helped implement the MRM-DAM solution all the way, right up to handling Organizational Change Management.

A Triumph of Strategy and Execution with the best Outcomes