Centralising Digital Asset Management for UNICEF Australia

UNICEF Australia partnered with DLUX to centralise and modernise its Digital Asset Management (DAM) ecosystem, creating a single, secure, and scalable hub for all brand, campaign, and field assets. Previously, teams struggled with scattered storage locations, inconsistent version control, and slow content retrieval—leading to delays in storytelling and donor engagement. DLUX implemented a streamlined Aprimo DAM solution, integrating it with UNICEF’s existing content workflows to improve accessibility, governance, and collaboration. With automated metadata, structured asset tagging, and clearly defined permissions, teams across communications, fundraising, and field operations can now find, share, and publish content faster and more confidently.

1. Content scattered across unstructured, inconsistent locations 2. Difficulty locating, verifying, and reusing multimedia assets 3. No standardised version control or metadata governance 4. Limited, secure access for external contributors 5. Manual processes increasing compliance risk and inefficiency 6. Microsoft and Druva storage thresholds extended

DLUX was selected not only for their expertise, but for the ability to operate as a true solutions partner

DLUX led implementation through a blended Australia–India team, delivering remotely.